On February 1, 1960, four students from the Agricultural and Technical College of North Carolina sat down at the lunch counter inside the Woolworth's store at 132 South Elm Street in Greensboro, North Carolina.The men, later known as the Greensboro Four, ordered coffee.Following store policy, the lunch counter staff refused to serve the African American men at the "whites only" counter and the store's manager asked them to leave.The four university freshmen – Joseph McNeil, Franklin McCain, Ezell Blair, Jr. (later known as Jibreel Khazan), and David Richmond – stayed until the store closed. The next day, more than twenty African American students who had been recruited from other campus groups came to the store to join the sit-in. White customers heckled the black students, who read books and studied to keep busy. The lunch counter staff continued to refuse service. Newspaper reporters and a TV videographer covered the second day of peaceful demonstrations and others in the community learned of the protests. On the third day, more than 60 people came to the Woolworth's store. A statement issued by Woolworth's national headquarters said the company would "abide by local custom" and maintain its segregated policy. More than 300 people took part on the fourth day. Organizers agreed to spread the sit-in protests to include the lunch counter at Greensboro's Kress store. As early as one week after the Greensboro sit-in had begun, students in other North Carolina towns launched their own sit-ins. Demonstrations spread to towns near Greensboro, including Winston-Salem, Durham, Raleigh, and Charlotte. Out-of-state towns like Lexington, Kentucky also saw protests.